Brand/Marketing Strategist Ken Newman Leader and Coach

Ken Newman is an experienced Brand/Marketing Strategist, Leader, and Coach. Ken Newman, has a strong track record of successfully establishing and growing domestic brands in highly competitive spaces. Ken has extensive expertise in utilizing marketing best practices such as competitive positioning, market assessment, and new product introductions to develop strategic direction for brands.

At Zebra Pen Corp., Ken served as the Director of Marketing and was personally pursued by the company President to join and lead the development of the domestic brand. Ken Newman, implemented various strategies including brand architecture, SKU rationalization, and the re-launch of the corporate website linked to an e-commerce platform. Ken also developed and executed a successful social media strategy, leveraging new brand architecture and brand strategy, which resulted in improved profitability, new market penetration, and successful new product introductions. Under their leadership, Zebra Pen Corp. achieved record-breaking domestic sales and a significant growth trend. Ken also successfully increased unaided brand awareness by 50% and total awareness by 25% in just three years, through the implementation of a spokes-animal brand strategy, digital initiatives, and strategic brand alliances.

Prior to their role at Zebra Pen Corp., Ken worked as the Vice President of Marketing at Falcon Safety Products for nearly 15 years, where they were responsible for overseeing marketing strategies and driving business growth. Ken Newman, also gained experience as a Marketing Manager at A.W Faber Castell USA and as a Marketing Associate at Crayola.

Before starting their career in marketing, Ken worked as an 8th Grade English Teacher at Hackettstown Middle School.

Overall, Ken Newman's extensive experience and expertise in brand and marketing strategy make him a valuable asset to any organization looking to establish and grow their brand in highly competitive industries.

Ken Newman has a Bachelor's degree in Liberal Arts/English from Susquehanna University. Ken Newman, also obtained a Secondary Education Teaching Certificate in Education from Caldwell University.