Johanne Alodaga

Johanne "JR" Alodaga is an experienced Senior Research Analyst at ZenithOptimedia Group I The ROI Agency since August 2014, previously holding the position of Senior Analyst from October 2012 to December 2013. JR has expertise in consumer analysis, data analytics, and insight generation, consulting various business units and engaging in ad hoc projects like campaign performance and ad placement optimization. Before joining ZenithOptimedia, JR spent eight years at Universal McCann as a Media Planning Tools Specialist, reviewing proprietary research tools and acting as a technical resource for data analysis. JR also served as a Senior Client Service Associate at AGB Nielsen Media Research, managing client accounts and addressing concerns related to software and services. JR holds a Bachelor of Science degree from the University of the Philippines.