Carla Rocha Caldeira has a diverse range of work experience. Carla is currently working as a Coordenadora CS Enterprise at Zenklub, a role they began in May 2023. Prior to that, they were a Customer Success Specialist at the same company, starting in October 2021.
Carla also has experience in content creation and ideation, working as a Criadora de Conteúdo | Idealizadora at Quem Não Arrisca Não Petisca from June 2020 to October 2022.
In 2021, they worked briefly as a Transcritor de dados - AI at TransPerfect from March to April.
From 2017 to 2020, Carla held various roles at Stilingue, including Customer Success | Business Development Manager from August 2019 to June 2020, and Customer Success Manager from September 2017 to August 2019. In these positions, they provided consultation and support to clients, facilitated platform usage, and contributed insights to brands.
Earlier in their career, Carla worked as an Analista de Marketing Digital at Espaço/Z. Uma agência. Vários sotaques. from November 2016 to September 2017. Their responsibilities included social media monitoring, data analysis, digital action planning, and influencer promotions for clients such as IMAX and Centerplex.
Prior to that, they served as a Coordenadora de marketing at Sou Ibope Produções Ltda from November 2013 to September 2016.
Carla started their career as an Analista de Marketing Digital / BI at JCHEBLY from June 2012 to November 2013. In this role, they handled content production, social media monitoring, metrics, and client relationships for clients such as SouBH, Itambé, and Forno de Minas.
Lastly, Carla worked as a BI at SODET - Shifting Business Into Social Machines from October 2011 to May 2012. Carla was responsible for monitoring and metrics for clients such as Fiat and MagazineLuiza, as well as data analysis, insights, and digital action planning.
Carla Rocha Caldeira has a diverse education history. Carla obtained an MBA in Executive Strategic Marketing Management, Planning, and Competitive Intelligence from A.V.M. Faculdade Integrada in 2017. Prior to that, in 2014, they pursued an MBA in Entrepreneurial Management in Digital Marketing from BI International.
Earlier in their educational journey, from 2006 to 2010, Carla attended Centro Universitário de Belo Horizonte and obtained a Bachelor's degree in Advertising.
In addition to their formal education, Carla has also pursued various certifications to enhance their skills and knowledge. Carla obtained the following certifications: Customer Analytics Days from CS Academy in October 2022, Customer Success Alavancando Vendas no B2B from Nohau Escola in July 2022, 100 Passos - Marketing Digital from BRZ Empreendimentos - Valeska Bruzzi in January 2021, Fundamentos da Experiência do Cliente from Tracksale in June 2019, Gestão de Projetos e Gestão de Pessoas from Veduca in June 2019, Técnicas de Vendas e Negociações from Frosochansky Consultoria in May 2019, Curso de Produção de Conteúdo para Web 2.0 from Rock Content in August 2018, Marketing de Conteúdo from Rock Content in October 2016, and Produção de Conteúdo para Web from Rock Content in July 2016.
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