Shirley Wan

Shirley Wan is an accomplished marketing professional with extensive experience in digital and integrated marketing. Currently serving as Vice President at Zeno Group, Shirley has successfully built a Social Media Center of Excellence for Lenovo and leads digital visibility initiatives for Salesforce Industries. Previous roles include Account Executive in influencer marketing, where Shirley developed campaigns for major brands, and Assistant Account Executive in Shanghai, managing media relations for luxury and e-commerce clients. With a strong foundation in business development from experiences at Standard Chartered Bank and a solid educational background, including a Master of Science in Integrated Marketing Communications from Northwestern University, Shirley demonstrates expertise in audience-driven strategies and data analytics.