Gemma Smith McIm

Gemma Smith MCIM currently serves as Head of Marketing at Zentia, where responsibilities include defining strategic marketing plans and leading the execution of tactical programs. Since joining Zentia in February 2022, Gemma has also held the role of Senior Marketing Manager and Marketing Manager for new product development. Prior experience includes serving as Marketing Manager at Birtley Group, managing five building product brands and implementing BIM strategies, and as Marketing Manager at Space Group, overseeing marketing strategies across three businesses. Gemma's earlier roles span several organizations, including P C Henderson Limited, where marketing activities for UK and export markets were managed, and South Tyneside College, where internal and external communications were handled. Educational qualifications include a BA (Hons) in Marketing Management from Northumbria University and multiple certifications from the Chartered Institute of Marketing in digital marketing.