Niranjan Krishnaiah

Niranjan Krishnaiah currently serves as the VP of Retail and Growth at Zevia, focusing on strategic marketing and ecommerce within the better-for-you beverage sector. As the Principal at Krishnaiah Growth Consulting, Niranjan provides CMO services to emerging brands, excelling in brand strategy and market positioning. Previous roles include Chief Commercial Officer at Everytable, where leadership encompassed marketing and innovation to address food insecurity, and General Manager at GummiShot, where a new CPG unit was developed for the targeted energy market. Niranjan also held senior management roles at Santa Cruz Nutritionals, WhiteWave Foods, Caribou Coffee, Quiznos, and Starbucks Coffee Company, accumulating extensive experience in P&L leadership, brand management, and marketing across various sectors. Niranjan holds an MBA in Marketing and Strategy from The University of Chicago Booth School of Business and a BA in Political Science from Princeton University.