Marta Rey Babarro

Marta Rey Babarro, PhD, currently serves as the Vice President of Research & Insights at Zillow, where Marta leads a diverse team comprising behavioral scientists and user experience researchers. Prior to this role, Marta spent a decade at Google, holding several key positions, including Global Head of Research and Insights for ChromeOS and Chromebooks, where Marta established a top-tier user experience research team. Marta also co-founded the Design Sprint Academy at Google and was instrumental in building the Central Education Team, focusing on research-driven insights for educational products. Earlier experience includes roles at Microsoft as a User Experience Researcher, where Marta contributed to the development of Microsoft Office products, and Bankinter, where Marta's research influenced significant organizational changes. Marta holds a Ph.D. in Science of Information and Audiovisual Communication from Universidad Complutense de Madrid, along with a Master’s degree in Human Computer Interaction from the University of Michigan.