Sophia Ho

Sophia Ho is a seasoned professional with extensive experience in programmatic advertising and account management. Currently serving as the Programmatic Group Director at TRG since January 2023, Sophia has previously held roles including Senior Account Executive at Viant Technology and Director of Business Insight and Media Activation at MogoSME. Notable past positions also include VP, Director roles at Starcom for Visa and Samsung, as well as Associate Director of Programmatic Solutions at Accuen Media. With a solid foundation in managing client relationships, strategizing campaign planning, and driving product commercialization, Sophia has demonstrated expertise in maximizing campaign performance across various industries. Sophia holds an MBA in Business Marketing from Baruch College and a BA in English Literature from Fu Jen Catholic University.