Ricardo Casales

Ricardo Casales is an experienced professional specializing in customer success and operations management. Currently serving as the Customer Success Manager for Americas at Zinklar, Ricardo is focused on enabling brands to make data-driven decisions centered around consumer insights. Previously, as the Customer Success Team Lead at Subbly, Ricardo led efforts to onboard and engage new users, achieving a 70% feature adoption rate. Ricardo's background includes significant roles such as Country Operations Manager at MyPoppins, where responsibilities included expansion in Mexico and managing high-performance teams across multiple functions. Additional experience includes account management at De La Riva Group and quality assurance coordination at Auditor Service. Ricardo holds a Master's degree in Marketing Intelligence & Customer Relationship Management from IEBS Biztech School and a Bachelor's degree in Philosophy from Universidad Nacional Autónoma de México.