Phoebe Willis-Craig

Phoebe Willis-Craig has a diverse work experience with a focus on digital product management and production. Phoebe is currently working as a Product Manager, Web at Zip Co since November 2021. Prior to that, they worked at IAG as a Digital Product Owner from June 2019 to October 2021, where they were responsible for managing multiple brochureware websites and implementing a Build, Measure, Learn approach for design and content changes. Before that, they worked at Foxtel in various roles, including Digital Product Owner from July 2017 to June 2019, Digital Producer from February 2016 to July 2017, Associate Online Producer from November 2014 to February 2016, and Online Production Intern from April 2014 to November 2014. Throughout their roles at Foxtel, they were involved in optimizing website content and functionality, driving digital adoption and engagement, and maximizing exposure to programs to increase conversion and engagement.

Phoebe Willis-Craig's education history includes a Bachelor's Degree in Business/Commerce, General from the University of Technology Sydney. Phoebe also participated in an International Exchange Semester at the University of Westminster, where they focused on Business/Commerce studies. Prior to that, they completed their Higher School Certificate at Fort Street High School.

In addition to their formal education, Phoebe has obtained several certifications. Phoebe earned a Product Analytics Certification and a Product-led Certification from Pendo.io in March 2023. In November 2021, they completed the Google Analytics for Beginners certification from Google. Phoebe also obtained certifications in Agile Project Leadership, Managing Up, SEO Foundations, and Product Management: Building a Product Strategy from LinkedIn in 2021. Furthermore, they hold a Certified Scrum Product Owner certification from the Scrum Alliance, although the specific month and year of achievement are not provided.