Aditi Popat is a proficient marketer with experience in social media management, digital marketing, and event coordination. Currently serving as a member of the social media and graphics team at Girl Up, United Nations Foundation since January 2023, Aditi has previously interned at Tata Motors Finance and Eat Confetti, specializing in market research, campaign ideation, and public relations. Aditi has held leadership roles, including Head of Literary Arts at Sympulse Fest and Head of the Cultural Department for the International Youth and Sustainability Festival. Aditi’s earlier experiences include managing social media for Free Pads for India and Naturelle Holistic Wellness Clinic, showcasing a strong ability to drive brand awareness and engagement. Aditi holds a Bachelor of Business Administration in Finance and Marketing from Symbiosis Centre for Management Studies, Pune.