Laelene Parker

Laelene Parker is a seasoned marketing professional with extensive experience in customer loyalty, retention, and change communications across various financial services organizations. Currently serving as the Customer Marketing Lead for Zurich Insurance, Laelene previously held key positions such as Change Communications Lead at ANZ and Retention and Propositions Manager at Zurich Insurance Company Ltd. Laelene's career includes significant roles at BT Financial Group and ANZ, where Laelene focused on marketing strategy and project management. With a strong foundation in business administration from the University of New England and further qualifications in direct marketing and design, Laelene has successfully created actionable marketing plans and initiatives for notable clients.