Bianca Schmidt

Bianca Schmidt is an experienced communications professional with a robust background in media relations and marketing. Currently serving as Lead Media Relations at Zürich Tourismus since March 2024, Bianca has previously held key positions including Deputy National Director and Head of Marketing, Communications & Development at Laureus Foundation Switzerland from December 2021 to February 2024. Notable roles also include Senior Manager Media Relations & Storytelling at TWINT and various positions at TUI, culminating in Director of Marketing & Communications. Early career experiences involved roles at Flughafen Zürich AG and Kantonspolizei St.Gallen. Educational credentials include a Bachelor of Arts in Communication Studies from ZHAW Applied Linguistics and a Certificate of Advanced Studies in Behavioral Insights for Marketing from ZHAW School of Management and Law.