Kelly McAuliffe

Kelly McAuliffe is an accomplished communications and content strategist with a diverse background in digital media and brand management. Currently serving as the Communications Lead and Content Manager at ZURU Edge since August 2020, Kelly has developed expertise in brand strategy, content creation, and copywriting. Prior to this role, Kelly was the Digital Director for Bauer Media Group's Fashion Quarterly and Miss FQ, overseeing digital traffic and revenue outputs. Previous positions include Senior Global Social Media Manager at Monica Vinader Ltd, where a comprehensive social media strategy was implemented, and Senior Social Media Executive at THE NET-A-PORTER GROUP, managing global social media activities. Kelly's early career includes roles at I Spy Marketing, Empora.com, Shiny Media, John Lewis, and The New Zealand Herald. Kelly holds a Bachelor of Communication Studies in Journalism from Auckland University of Technology.