Kelly Smith

Kelly Smith is a seasoned marketing professional with extensive experience in digital marketing and go-to-market strategy. Currently serving as the Senior Director of Paid Media & Go-to-Market Strategy at Best Egg, Kelly leads a team focused on paid media, SEO, organic social, and product strategies, overseeing a significant media budget and substantial annual forecasts. Prior to this role, Kelly held various positions at Zimmerman Advertising, including Senior Vice President and Group Account Director, managing multimillion-dollar media budgets and client relations for major brands. Kelly's background also includes strategic roles at Ulta Beauty, OfficeMax, and Ace Hardware Corporation, showcasing a strong track record in developing successful marketing initiatives and driving growth across diverse sectors. Kelly holds a Bachelor of Arts in Marketing from North Central College and has advanced training in Google Analytics.