Prove you’re the best place to work. All companies have an employer brand - learn how to shape yours and stand out.

Employer Branding

In this article, we’re diving into what employer branding is in recruitment, why it’s important, and how to get it right with 7 best practices.


Employer Branding in Recruitment

In this article, we’re covering our picks for 5 of the best employer branding tools to consider for your employer branding tech stack in 2023.


ebtools

5 Best Employer Branding Tools 2023

Like all other types of branding, building a successful employer brand is a long game — which can make quantifying its success a challenge. So, how do companies know if their employer brand is as effective as it could be? The answer lies in auditing and analyzing your employer brand against the competition. 

measure-employer-brand

Measuring the Impact of Your Employer Brand

In this article, we’ll look at 10 inspiring examples of strong employer branding, what makes them great, and what you can learn from them.

employer-branding-inspiration

Employer Branding Inspiration for 2023 and Beyond

No org is immune to the possibility of a hiring freeze — so what should recruiters do if they suddenly find themselves without active recruiting efforts on their plate? Let’s talk about why a hiring freeze is the perfect time to switch gears to employer brand building.  

What Should HR Teams Do During a Hiring Freeze?

In this guide, we’re covering what employer branding is, why it's important for companies of all shapes and sizes, and how to build a strong employer branding strategy.


employer branding 101

Employer Branding 101: How To Get It Right

While the ultimate goal of layoffs is saving money, significant staff cuts can leave a company’s reputation in a precarious position rife with hidden costs. We spoke to people who have been impacted by recent layoffs to learn the most helpful things employers did to support them along the way.  

What Employers Did Right During Layoffs, According to Laid Off Employees

Candidate experience is how job seekers determine if your company walks the talk of its employer branding. In this article we’ll unpack the 8 stages of candidate experience, their potential impact on your business, and how to make incremental improvements.

Candidate Experience: What It Is and Why It’s So Important 

Employer branding and EVP are hot topics in talent acquisition — and as part of the same HR conversation, their nuanced differences are easily misunderstood. In this article, we’ll break down those differences, whether one can exist without the other, and which you should focus on first. 

The Difference Between EVP and Employer Branding

We tapped Brielle Franklin, Director of Talent Acquisition at Ergatta, for her insights on hiring at a high growth startup, building entire teams and departments from the ground up, and crafting a candidate experience designed to hit ambitious hiring targets off the heels of Series A funding.

Make or Break Factors in the Candidate Experience, and Your Employer Brand

We spoke with Rob Cummings, Talent Acquisition Operations Specialist at DoiT, about how to win company buy-in on employer branding, why you don’t need to lock in a rock-solid employer value proposition (EVP) to get started, and why Wendy’s might be winning the game with its unconventional approach to Twitter. 

Screen Shot 2022-11-18 at 4.01.47 PM

Talking All Things Employer Branding With DoiT’s Resident Guru

Candidate experience has ripple effects that can make or break whether top talent applies (or reapplies) for your open positions. Here’s why feedback builds affinity for your employer brand. 

Why Giving Feedback to Rejected Candidates Helps Your Employer Brand

We spoke with Bryan Chaney, co-founder of the Talent Brand Alliance, about what employer branding really means, how organizations can effectively build their brand and even some common misconceptions about the buzzword. 

GettyImages-1129489551

How to Build Your Employer Brand, According to an Expert With Two Decades of Experience 

Attract better candidates, demonstrate career paths and boost retention by filling out your team’s org chart page. 

Technology is playing an increasing role within marketing teams. Image credit: Unsplash

marketing team

How to Use The Org’s ‘Team’ Function to Hire Better

Posting jobs directly in your company's org chart is a quick, simple and free way to boost your employer brand and attract the candidates you are looking for. 

7 reasons

7 Reasons Why Posting a Job in Your Org Chart Will Attract Better Talent

The Org spoke with Lindsay Kaplan, Chief’s co-founder and the brains behind its brand, about how it scaled from a tiny startup to a unicorn with more than 15,000 members.

Chief's co-founders Carolyn Childers (left) and Lindsay Kaplan met at a "bad" women's networking event in 2017. (Image courtesy of Chief)

Chief

How Chief Built a $1.1 Billion Business by Boosting Women’s Careers

These founders leverage their own social media as a direct channel to customers and more. 


Building a brand on social media can amp up your startup's growth potential. (Getty)

influencer social media

How a Personal Brand Can Boost Your Startup, According to Content Creators-Turned-Entrepreneurs

Asynchronous schedule flexibility is quietly shaping the future of work. The stakes are high: 70% of professionals would consider leaving an inflexible job, according to a new survey by Slack’s Future Forum. 

When it comes to workplace flexibility, time may be more important than place. (Getty images)

Time flexible

Forget WFH. Professionals Want to Work Whenever

Tech and startup influencers are going viral on TikTok as people flock to the industry en masse — but experts warn that promises of cushy jobs, high pay and utopian offices can be overblown. 

Tech workers and startup founders are making it big...on TikTok. (Photo Illustration by Avishek Das/SOPA Images/LightRocket via Getty Images)


tiktok tech

‘TechTok’ Makes Working in Tech Look Appealing — But Experts Say There's More Than Meets the Eye

Download our free eBook to learn more about how great employer branding will attract top talent for your startup.