Alex Terpstra

Alex Terpstra has extensive experience at ABN AMRO Bank N.V., serving in various leadership roles since August 1995, including Chief Customer & Employee Care and SVP Customer Experience. Responsibilities include managing customer interactions, complaints handling, and implementing improvement strategies to enhance customer and employee satisfaction. Alex successfully founded the ABN AMRO Cabaret, achieving sold-out events for employees and creating recognizable theater characters. Previous roles also encompass the transformation of service desks, managing product rationalization, and leading strategic programs to future-proof the bank. Academic background includes a Bachelor of Commerce in Commercial Economics from Erasmus Universiteit Rotterdam and Hogeschool Utrecht. Additionally, Alex co-owned Green Button, producing employee-driven theater performances.