Beatriz A. is a marketing professional with extensive experience in leadership, branding, and communications. Currently serving as a Marketing Manager at Active Dynamics Group since May 2022, Beatriz oversees marketing strategies and reports directly to the Chief Administration. Prior roles include Global Marketing and Communications at Litens Automotive Group, where responsibilities encompassed developing integrated campaigns across ten countries and managing brand consistency in B2B channels. Beatriz's background also includes leading a team at George Brown College, where student engagement and brand awareness were priorities, and consulting in various industries to enhance marketing and communications strategies. Beatriz holds a Business degree in Marketing from George Brown College and a Teaching Specialist degree from FGV - Fundação Getulio Vargas.
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