Bjorn Vodanovich has extensive experience in customer insights and marketing analytics, currently serving as Customer Insights Manager at Adairs Retail Group since June 2010. In this role, Bjorn leverages advanced BI, CRM, ML, and AI technologies to enhance the consumer lifecycle and drive market research aligned with strategic growth objectives. Prior positions at Adairs include Marketing Insights Manager, where Bjorn refined customer lifecycle programs, and Marketing Business Analyst and Project Manager, focused on implementing BI solutions to boost customer engagement. Bjorn's career began at International Energy Services as a Reporting Analyst. Educational credentials include a Bachelor of Business Administration focusing on Marketing and a Bachelor of Arts in History and Politics, both from Monash University.
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