Travis Trembath currently serves as Customer Value Director at Adobe, having joined the company in September 2024. Previously, Travis held various leadership roles at PGA TOUR from August 2011 to September 2024, including Vice President of Fan Strategy & Experience, where management of a global team focused on media, marketing, and customer experience was emphasized. As Vice President of Fan Engagement Marketing, Travis utilized first-party data to boost fan engagement and managed customer research initiatives. Other roles at PGA TOUR included Senior Director of Partnership Strategy & Innovation, where a fan-centric approach to business development was promoted, and the cultivation of sponsor relationships across sectors was prioritized. Travis began their career at General Mills as Senior Associate Marketing Manager, targeting innovative product launches, and worked at Target and Milliman in roles focused on business analysis and actuarial support. Education includes an MBA in Corporate Strategy and Marketing from the University of Michigan and a BA in Economics and Mathematics from Gustavus Adolphus College.
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