Hannah van Den Berg

Hannah van den Berg is a seasoned marketing professional with extensive experience in CRM and project management across various industries. Currently serving as a Sr. CRM Specialist at Air Miles, since November 2021, Hannah focuses on data-driven marketing strategies and database enrichment. Previously, as a CRM Project Manager at McDonald's Nederland, Hannah successfully led the implementation of the MyMcDonald's Rewards loyalty program. Roles at Recharge.com involved managing customer relationships through personalized marketing strategies, while earlier experience at Reed Business Information included optimizing customer journeys for subscription-based products. Notable earlier positions include Product Manager at Cedin and Sales Marketing Executive at Viatur Costa Rica. Hannah holds an MSc in Social Sciences - Communication from Utrecht University and a certification in Marketing Strategy & the Customer Journey from SRM.