Tracey Cassidy

Partner Executive Director US Operations at Allison+Partners

Tracey Cassidy has a diverse and extensive work experience in the field of public relations. Tracey began their career as an Account Coordinator at Rubenstein Associates in 1997 and later worked as a Junior Publicist at Wenner Media, where they executed PR campaigns for magazines such as Rolling Stone and secured broadcast segments for editors on various shows.

In 1999, Tracey joined Middleberg Euro RSCG as a Vice President, managing multiple accounts in the consumer and technology practices. During their time there, they worked with well-known brands like Sony, United Airlines, and Weight Watchers.

From 2004 to 2015, Tracey served as the SVP and Director of Client Service at RoseComm, where they played a crucial role in establishing and maintaining the agency. Tracey'sresponsibilities included new business development, client service, and operational management across various industries.

Currently, Tracey holds the role of Partner + Executive Director, US Operations at Allison+Partners, where they focus on operational excellence, business development, client management, and staff development. Tracey also previously served as the General Manager of the New York office and as the SVP of Client Service + Operations, where they oversaw client service, supported the general manager, and led new business efforts.

Throughout their career, Tracey has consistently displayed strong leadership skills and a passion for mentoring staff and fostering a professional and entrepreneurial culture within agencies. Tracey has maintained a high level of expertise in PR and has been successful in building and maintaining relationships with clients and media outlets.

Tracey Cassidy's education history includes a Bachelor of Arts (B.A.) degree in English Literature and Communications from Rider University. It is not specified when Tracey attended or completed this degree. Additionally, Tracey holds a certification as a Toastmasters Member, but the institution and the year of obtaining this certification are not provided.

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