Marfa Prokhorova

Design at Alt

Marfa Prokhorova is currently a Design at Alt. Prior to that, they were with MEDIA GARDEN as a Creative Producer from May 2020 to August 2021. There, they built multiplatform digital campaigns from concept to launch, increasing traffic, engagement, and new customers by 45%. Marfa also decreased the bounce rate by 50%. Additionally, Prokhorova identified opportunities to scale the business and coordinated marketing while saving up to 25% in operating costs through strategic hiring.

Before MEDIA GARDEN, Prokhorova worked as an Engagement Manager at Warner Records from May 2019 to October 2019. There, they created daily digital content for Mike Shinoda's 1.5 million Instagram account. This led to the growth of their fan community and an increase in ticket sales for their North American Tour.

Prokhorova has also worked as a Creative Producer at 20th Century Fox from December 2018 to December 2019.

Marfa Prokhorova has a Master's in Modern and Contemporary Art from Humboldt-Universität zu Berlin, a Bachelor of Arts in Art Theirtory, Criticism and Conservation from Grinnell College, and a certificate in Documentary Film Studies from the International Center for Photography. Marfa is also certified in CPR from Keep the Beat CPR LLC.

Marfa Prokhorova reports to Vijay Prabhakar, Head Of Design. Marfa Prokhorova works with Ben Heller - Design, Jordan Francis - Design, and Cassidy Sepnieski - Design.


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