James Thomson

James Thomson has a diverse work experience in data science, marketing analysis, and statistical support. James began their career as a Statistician at GlaxoSmithKline, where they provided statistical support to manufacturing sites. James then moved on to a role as a Senior Insight Analyst at Aimia Inc, analyzing customer spend behavior and providing marketing insight to participating companies in the Nectar scheme.

After that, James worked as a Senior Insight Analyst at the Royal National Institute of the Blind, providing insight on fundraising campaigns and managing a merged analytical and campaign database. James then took on a contract position as an Insight Analyst at Wunderman, where they provided ad hoc insight and analysis for the Jaguar account.

James further expanded their skills as a Senior Marketing Analyst at Virgin Media, building and managing propensity models for acquisition and customer up-sell and cross-sell. James also created a segmentation based on digital lifestyles to better understand the market and its share.

Next, James joined Channel 4 as a Senior Data Scientist, where they used open-source tools to build and automate machine learning models for demographic targeting in advertising. James also developed their own machine learning R package and built segmentations to provide a better understanding of the audience and programs.

Currently, James is working at Annalect as the Head of Data Science. James leads the UK Data Science team and provides support and develops tools and algorithms for the marketing science teams across major media agencies in the Omnicom Media Group. James has developed internal R packages and worked with Spark to build machine learning pipelines for digital advertising targeting.

James Thomson earned their Bachelor's Degree in Statistics from the University of Hertfordshire, completing their studies from 1999 to 2002.