Marketing Manager (m/f/d)

With over 130 employees in the DACH region, XPLM Solution GmbH, a subsidiary of Aras Corp, has been a global provider of integration solutions since 2005. We develop tools to connect our customers' software, and we are looking for the best employees to develop our ideas further. We have convinced over 600 companies from a wide range of industries to work with us. These include some of the most innovative sectors such as the automotive industry, aerospace, high-tech electronics, medical technology and suppliers of mechanical and electrotechnical assemblies. Leading global innovators such as Kuka, Grundfos and Wilo are just some of the companies that work with us.

We need you to help us continue growing!

XPLM Solution GmbH is seeking a Marketing Manager (m/f/d) to join our exceptional team!

Define and manage our marketing strategy in collaboration with XPLM sales, EMEA field marketing, and corporate marketing. You will be oriented toward revenue marketing, focused on marketing strategy and execution that delivers high-quality leads, sales pipeline, and ultimately revenue. You should take our marketing to the next level by analyzing our data and planning corresponding actions and campaigns, involving to manage collaborative campaigns, fostering strategic relationships, and driving mutual growth through coordinated marketing efforts with business partners.

Main activities & responsibilities:

• Partner with corporate campaign marketing and product marketing to refine our targeting and segmentation, and to identify, scope, and produce or localize compelling content, marketing assets and programs to drive demand.

• Define and execute full funnel marketing plans including digital marketing, demand generation campaigns, sales prospecting and account-based marketing programs, virtual and in-person field events, and third party tradeshows and conferences

• Track, measure, and communicate program results - take ownership of key business and revenue metrics: leads, qualified leads, pipeline, attribution metrics, cost per x metrics.

• Develop a strong trusted relationship with the regional sales teams, working closely with the sales leadership and business development to jointly grow pipeline.

• SEO-optimized content creation (topic planning, image and keyword research, copywriting) for advertorials, blogs, newsletters, social media and websites in the B2B sector.

Competencies:

TECHNICAL:

• Strong written and verbal communication skills (German and English), including being able to convey complex topics with simplicity.
• Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner to sales.
• Experience scaling through/and or leveraging agency and contractor resources.
• Understanding and/or experience with CRM (e.g. salesforce.com), account-based marketing (e.g. Demandbase) and email marketing (e.g. Pardot) tactics and technology.

SOFTSKILLS:

• Proven leadership capability and effectiveness working collaboratively and cross functionally.
• Ability to work in a cross-cultural team.
• Independent, committed and reliable way of working.

We offer you:

• The opportunity to work in an experienced team and actively help to shape it.
• You have the opportunity to work flexibly, hybrid and on site.
• A decent salary and extensive social benefits.
• Employee discounts with well-known brands and suppliers.
• Extensive training and further education measures as well as challenging and interesting tasks.
• Dynamic team, very friendly working atmosphere and flat hierarchies.
• Find out more about our values, services and benefits at www.xplm.com/career.