Shinichiro Tsukahara

Shinichiro Tsukahara currently serves as the Global Product Management Manager at ASICS Corporation, focusing on global apparel and equipment in the Running/Training category since February 2022. Prior to this role, Tsukahara held the position of Planning Manager at Columbia Sportswear Company from March 2019 to January 2022, overseeing planning for multiple brands. Additionally, Tsukahara accumulated extensive experience at Oakley as a Demand Planning Manager and Merchandising Supervisor from October 2008 to March 2019, managing categories in Goggles, Helmets, Apparel, Accessories, and Footwear. Early career experience includes serving as Brand Manager at Bananaclub co.,ltd. from April 1999 to September 2008, focusing on brand and sports marketing as well as product development for wakeboard and snowboard brands. Tsukahara began a career in sales at Fuji Xerox in 1997 after earning a Bachelor of Arts in British & American Studies from Kyoto University of Foreign Studies in 1997.