Jeff Boomer

Jeff Boomer is an experienced automotive executive currently serving as the General Manager at Volkswagen Villa within the AWIN Group of Dealerships since November 2023. Jeff has a robust background in dealership management, having held General Manager positions at Brimell Toyota, Midway Nissan, and Ajax Nissan, as well as a General Sales Manager role at Scarborough Toyota. Jeff's expertise includes driving dealership profitability, coaching sales teams to achieve targets, and managing customer interactions across new and pre-owned vehicle departments. With a solid foundation in leadership and business practices, Jeff previously worked as a Sales Manager at Scarborough Lexus Toyota, overseeing significant advertising budgets and employee development initiatives. Jeff's academic credentials include a diploma in Recreation Facility Management from Seneca Polytechnic and training from the National Automobile Dealers Academy.