Joe Sakr

Joe Sakr serves as the Chief Commercial Officer at Badael Company since August 2022, focusing on innovative Alternative Nicotine Delivery Systems. Previously, Joe held a board position at PAVRO from June 2022 to May 2023, contributing to volunteer resource management. As Co-Founder and CEO of DiGiVape from September 2020 to May 2023, Joe led the B2B and B2C distribution and e-commerce. Joe also served as a Business, Marketing, and Commercial Advisor for Execs on Demand and was instrumental in establishing bac a fruit, a digital urban landscaping venture, from January 2019 to October 2021. Joe's extensive experience at Philip Morris International spans from 2000 to 2018, culminating in the role of Regional Commercial Marketing Head. Additionally, Joe has held key marketing positions at Rothmans, The National Commercial Bank, and Leo Burnett MEA. Joe holds a Digital Disruption Strategy Diploma from Saïd Business School, University of Oxford, and a B.S. in Computer Science from Lebanese American University.