Jennifer Howard

Jennifer Samuelson Howard is a seasoned executive in digital commerce and product management with extensive experience in optimizing customer journeys and driving revenue growth. Currently serving as VP of Digital Experience at Balsam Brands, Jennifer leads a global team of over 30 professionals to enhance shopper experiences. Previous roles include VP of Ecommerce at Solid Gold Pet, where Jennifer executed a successful growth strategy, and VP of Ecommerce at Mighty Leaf Tea, focusing on elevating digital strategies for future growth. Jennifer has held senior positions at e.l.f. Cosmetics and Levi Strauss & Co., developing effective merchandising and marketing plans. Educational qualifications include an MBA in Marketing from UCLA Anderson School of Management and a BA in Social Psychology from Tufts University.