Lee Caroline

Lee Caroline is an accomplished Vice President at OCBC Bank, specializing in Learning & Transformation within Group Human Resources since April 2013. With a proven track record in launching successful initiatives such as the Silver Segment Program, Lee has significantly increased customer engagement and deposits in the over 60 demographic, achieving remarkable brand perception improvements and award-winning projects, including Singapore's first free online will generator. Lee's prior experience includes senior marketing roles at Parkway Group Healthcare, Clarins, Procter & Gamble, and Samsung Electronics, demonstrating a consistent ability to drive marketing strategies and product penetration across diverse sectors. Lee holds a Bachelor of Business Administration with First Class Honours in Marketing from the National University of Singapore.