Jaen Lezama Novella

Jaen Lezama Novella is a seasoned professional with extensive experience in trade marketing and commercial planning, currently serving as Trade Marketing Senior Manager at Jose Cuervo since November 2019. Prior to this role, Jaen held various positions at Philip Morris International, including Commercial Planning Manager, Trade Marketing Platform Manager, Trade Marketing Leader, and Strategic Planning and Business Development Analyst from March 2011 to November 2019. Jaen's expertise encompasses leading marketing initiatives, developing activation strategies, and enhancing retail engagement across significant channels. Earlier experience includes a Financial Planning Analyst role at Grupo Modelo S.A. de C.V. and a Transfer Pricing Senior role at KPMG México. Jaen holds an Executive MBA from IPADE Business School and has additional credentials in leadership and project management.