Irma Ibarra

Irma Ibarra is an experienced content and editorial leader with a strong background in children's and young adult literature. Currently serving as the Content Director at BeeReaders since March 2021, Ibarra oversees the development of methods and materials to enhance reading comprehension for users. Prior to this role, Ibarra held several positions at Grupo SM from January 2007 to February 2020, including the role of Gerente de Literatura infantil y juvenil SM México, where leadership involved managing the children's and young adult literature business unit and implementing commercial and content strategies. Additional roles at Grupo SM included Coordinadora de prescripción LIJ, focusing on market strategy and content services, and Coordinadora de Asesoría pedagógica en lectura, responsible for providing guidance on literature for educational institutions.