Risa Rosenthal

Risa Rosenthal has over 30 years of experience in direct response advertising, primarily working for A&E Television Networks. Risa started as a Manager, overseeing the development and implementation of the direct response sales process. Later, they became the Director, where they managed the administration and sales department for A&E, History, and Biography Magazine. During their time in these roles, they consistently exceeded sales goals and managed a significant portion of inventory. In 1999, they were promoted to Vice President, leading the sales department of 9 employees and managing the direct response and paid programming sales efforts for multiple networks. Risa then joined Black Entertainment Television in 2012 as a Vice President, focusing on direct response advertising.

Risa Rosenthal attended the University of Hartford and obtained a Bachelor of Arts degree in Mass Communications. Risa also studied Communications at American University.