Ineke van Waardenburg

Ineke van Waardenburg currently serves as Chief Operating Officer at Better Place Forests, overseeing community experience in various roles since April 2021. Additionally, Ineke is a Co-Founder of SuperSavvy, a consultancy aimed at supporting Direct to Consumer entrepreneurs. Previous experience includes serving as Director of Membership Experience at REI, where Ineke reimagined the member experience, and as Director of Customer Experience & Service Design at Nike, contributing significantly to retail innovation. Other roles include Customer Experience Consultant at Microsoft, General Manager at Anthropologie, and Corporate Relations Manager at Big Brothers Big Sisters. Educational qualifications include an MBA in Marketing from the UW Foster School of Business and a BA in Business Economics and Spanish from Willamette University.