Cari Crossland

Cari Crossland is a seasoned professional in account management and business development with extensive experience in the technology sector. Currently serving as Senior Global Account Manager for Managed Service Providers (MSP) at Bitdefender since November 2021, Crossland has successfully defined strategies and developed go-to-market plans for key Remote Monitoring and Management partners, managing accounts that contribute over $12 million in annual recurring revenue and achieving a 35% year-over-year growth in the Cloud and MSP business. Previously, as Manager of Vendor Specialists at ConnectWise, Crossland oversaw significant revenue streams and demonstrated remarkable growth in the cybersecurity sector during challenging market conditions. Crossland's career spans roles at KnowBe4, Tech Data, and other companies, where leadership in sales, marketing, and product management has been consistently highlighted, alongside a Bachelor of Science in Advertising from the University of Florida.