Bruce MacKenzie

Bruce Mackenzie is a seasoned professional with extensive experience in business development and brand management across emerging and developed markets, particularly in the FMCG sector. Currently serving as a Business Growth Specialist at OpenBox since May 2013 and as a Business Development Manager for Bob Snail, Bruce has successfully opened and expanded markets in EMEA and Latin America, focusing on Spain, Ireland, and Portugal. Previous roles include Director at BackLite Tanzania, where Bruce enhanced business profitability and operational structures, and overseeing North Africa for HB Group Libya. Bruce's entrepreneurial spirit was evident as the owner of MARCON Marketing, offering tailored marketing solutions. With a strong educational background in strategic marketing and management, Bruce has shaped marketing strategies in diverse roles, including Regional Manager for Foster Clark Products Ltd and Head of Marketing for Bond Choice.