Martha Urquilla

Martha Urquilla is an experienced professional in strategic management and brand development, currently serving as Director de Estrategia at G y M Panamá since January 2015, focusing on negotiating new brands for the distribution portfolio. Martha has also held the position of Gerente Regional Moderno at Bocadeli since March 2019. Previously, Martha worked at Grupo Modelo from July 2000 to December 2014, where roles included Gerente Regional Centroamérica y Mercado Andino and Gerente Regional Centroamérica. Earlier in their career, Martha was Gerente de Marcas Premium at SABMiller from October 1993 to June 2000, overseeing the management of imported brands and corporate communications. Martha began their professional journey at PUBLICA, an advertising agency, where Martha managed accounts from December 1987 to September 1993. Martha holds an MBA from ESI School of Management, completed in 2010.