Jeffry K. Behan was named vice president - corporate strategy of Brunswick in May 2015. He has been with the Company since 1991, joining Mercury Marine as a market research analyst.
He held several positions of increasing responsibility at Mercury Marine before becoming general manager of Mercury Marine’s parts and accessories business unit in 2002, gaining a strong knowledge of Mercury products, channels and consumers. In 2004, Mr. Behan moved to the Boat Group where he was responsible for strategy, business planning, and acquisitions. Mr. Behan recently added the newly created role of President - Aluminum Commercial Operations. During his time in the Boat Group, he also served as vice president - marine distribution, further strengthening Brunswick’s distribution networks, as well as president of the Bayliner and Trophy boats.
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