Mauricio Monroy Amaya

Mauricio Monroy Amaya is a seasoned professional in sales growth and business scaling, currently serving as Co-Founder of ReaAlly since November 2022 and Founder of Up Potential Consulting since December 2018. With a robust background in sales consultancy, Mauricio has been contributing as a Sales Consultant for Cámara de Comercio de Cali since December 2019. In academia, Mauricio holds positions as a Professor at Universidad de San Buenaventura Cali and Universidad ICESI, specializing in Sales and Commercial Leadership and Sales Management programs, respectively. Prior experience includes leadership roles at TQ Confiable - Tecnoquímicas from November 2009 to August 2018, where responsibilities spanned across sales and trade marketing management, training, and regional sales training. Mauricio holds a Master's degree in Marketing from Universidad ICESI and a Bachelor's degree in Psychology from Pontificia Universidad Javeriana, along with various certifications in consumer psychology and teaching English as a foreign language.