Betsy Miller Daitch

Betsy Miller Daitch has a diverse range of work experience in marketing and leadership roles. Betsy is currently the Vice President of Marketing at Canoe since January 2023. Previously, they founded Betsy Daitch Marketing Advisors in August 2018 and led the company until January 2023. Prior to that, they worked at Visible Alpha as the Global Director of Marketing from September 2017 to July 2018 and as a Marketing Director from September 2016 to September 2017. Before joining Visible Alpha, they held positions at S&P Global Market Intelligence, where they served as a Sr. Marketing Manager in Investment Management from April 2013 to August 2016, a Marketing Manager in Wealth Management from July 2011 to April 2013, and a Marketing Manager in Financial Communications from October 2010 to July 2011. Betsy also worked as a Marketing Associate at LPL Financial from February 2010 to September 2010. Prior to that, they began their career as a Marketing Specialist at Baystate Financial Services from March 2007 to January 2010 and as a Marketing Associate at Target Analysis Group from July 2006 to March 2007.

Betsy Miller Daitch's education history includes several academic achievements and certifications in the field of digital communication, media, accounting, finance, and marketing. In 2002, they attended Goucher College and obtained a Bachelor of Arts (B.A.) degree, majoring in Management Studies and Art History. Following this, in 2009-2010, they enrolled in the Certified Financial Planner Program at Boston University.

In 2012, Betsy attended New York University, where they pursued a course titled "Digital Strategy: Creating Synergy in Your Marketing Program" focused on Digital Communication and Media/Multimedia. Betsy continued their education at Kaplan University from 2014 to 2016, earning a Master of Science (MS) degree in Accounting and Finance.

Betsy also holds various certifications to enhance their professional skills. In May 2016, they obtained the HubSpot Inbound Certification from HubSpot, followed by the Google Analytics certification in the same month. Most recently, in May 2020, they achieved the Hubspot Agency Partner Certification from HubSpot.