Director Of Content

Job Purpose:

The Director of Content will focus on aligning a company's Content strategy with the overall business strategy as well as being a key people leader in the company.  Responsible for managing the Content team; the Director of Content’s Core responsibilities include content, strategic roadmap and execution, resource management, and quality control for multiple divisions, including but not limited to sports and casino. 

YOUR CHALLENGE:

1. Content strategy and execution- Drive the strategy for both short- and long-term initiatives

• Set top-level content and revenue strategy for the network in consultation with the relevant stakeholders
• Collaborate with content divisions to ensure individual sites have a content mission and are executing that mission (type / frequency of content and goals).
• Quarterback news content initiatives that stretch across the network, setting priority and coverage goals (e.g., Wire Act, responsible gambling).
• Keep a top-level view on overall performance from both a traffic and revenue perspective and adjust strategy as necessary.

2. Research and data- Maintain a high-level view of the market, staying on top of tech and market trends.

• Monitor competitor landscape and develop competitor analyses, when needed, with actionable recommendations.
• Analyze data and develop solutions to improve conversion rate.
• Work with internal and external teams on research and user behavior. Synthesize results into an actionable strategic plan.
• Provide regular insights and reports to VP, as requested or on an as needed basis.

3. Product and sites- Lead strategies to assess and analyze future opportunities.

• Manage deployment to meet the strategic goals of the network.
• Provide direct support between Development, Product and leadership teams.
• Provide recommendations and insights into the Product roadmap.

4. Site management and goals- Establish quarterly goals and ongoing KPI’s with the leadership team. Have ongoing collaboration to ensure they have the necessary resources to meet those goals.

• Oversee ongoing review of news and evergreen content for relevance and quality. Communicate feedback to divisions in a structured fashion.
• Work closely with SEO and Commercial on alignment and best practices for organic growth, partnerships, and regulatory standards. Communicate feedback to the team.

Leadership and Team Management:

As a people leader, you are a visionary that motivates and encourages members of the entire North American team, and you are responsible for leading, guiding, directing and evaluating the work of leaders on your team; to achieve this, you will;- Manage team performance effectively through the practicing of ongoing performance management, including conducting performance reviews and regular 1-1 meetings.

• Lead by example by delivering positive results and being a visible Catena ambassador.
• Communicate effectively and ensure information is delivered in a clear and timely manner.
• Take ownership of recruitment and selection for your team by working closely with HR and TA teams.
• Enable team and individual growth from induction stage to ongoing learning and development.

TO DO IT, YOU WILL NEED:

• At least 7+ years of experience in content leadership role within the sports, casino and igameing industry
• Bachelor’s degree in a related field
• A strategic & creative thinker, with demonstrated success in leading and mentoring content strategy and editorial teams
• Demonstrated knowledge of global strategies for products, with a strong understanding of best practice, industry knowledge and compliance requirements
• Data-driven and detail-oriented with an eye for creating effective executing processes.