Lydia Hoff

Lydia Hoff holds a Bachelor of Arts in Marketing from Dublin Business School and an ESA Diploma in Marketing from Euro Akademy Oldenburg. With a diverse career in marketing, Lydia currently serves as the Marketing Manager at LASCANA since November 2022. Previously, Lydia worked at Char-Broil in various roles, including Product Marketing Manager for Europe and Junior Product Marketing Manager for Europe, starting in August 2019. Lydia's experience also includes serving as Brand Manager for Beck's at AB InBev, where a traineeship in the Market Visionaries Program was completed, alongside internships in brand management at both JACOBS DOUWE EGBERTS and AB InBev, focusing on well-known brands such as Tassimo, Franziskaner, and Corona.