Hashem Alhashmi

Hashem Alhashmi is an accomplished marketing professional with extensive experience in leading marketing initiatives across various financial institutions. Currently serving as the Head of Marketing at Citi since May 2023, Hashem previously held prominent positions such as Marketing Head for Corporate and Institutional Banking at Emirates NBD and Marketing Head for the Middle East at Citi. Additional roles include Head of Marketing at Abu Dhabi Islamic Bank and Barclays, as well as Managing Director at ROI UAE, where Hashem specialized in below the line advertising. With a strong foundation in brand management from Nestle and experience in the banking sector dating back to 2007, Hashem is enhancing skills through a Certificate in Digital Marketing Strategy from Harvard Business School Online. Hashem holds a Bachelor's degree in Economics and Politics from The University of Manchester.