Zack Bates

Zack Bates is an accomplished copy designer and marketing professional with extensive experience in crafting compelling content for various industries. Currently serving as Principal Copy Designer at Citizens Bank since July 2020, Zack previously held roles including Senior Copy Designer and Marketing Copywriter at Workable, and Senior Copywriter at both BzzAgent and dunnhumby. At dunnhumby, Zack was instrumental in shaping the company's voice and style, contributing to key B2B and B2C communications. Notably, Zack achieved a 45% increase in user engagement at BzzAgent and developed over 100 product guides for major brands like CoverGirl and Proctor and Gamble. Zack holds a Master of Science in Advertising, Copywriting from Boston University and a Bachelor of Science in Advertising from Temple University.