Sofia Valecillos has a diverse work experience in Account-Based Marketing (ABM) roles. Sofia started their career at Invisible Technologies Inc. as an Agent Operator, where they gained experience in process automation. Sofia then moved on to iControl Data Solutions as an ABM Specialist, managing campaign channels and coordinating with list building specialists and data operators. Sofia later joined ChannelApe and assumed the role of ABM Manager, where they executed ABM strategies and oversaw campaign metrics and dashboards. Sofia continued their ABM career at Kalungi, where they held multiple roles, including Data Operator, ABM Campaign Coordinator, Junior ABM Manager, and currently as an ABM Manager. In these positions, they focused on data management, executing campaigns, supporting the ABM Manager, and leading the Account-Based Marketing strategy for clients. Sofia also has experience as an ABM Manager at Amy Chatbot, Spytec GPS, and Simon Solutions Inc., where they developed and executed personalized marketing campaigns to target high-value accounts and generate new business opportunities. Sofia recently joined Confiant Inc. as an ABM Manager, collaborating with the sales and content teams to create customized marketing campaigns for high-value target accounts. Overall, Sofia has a strong background in ABM, with expertise in strategy development, campaign management, data analysis, and sales alignment.
Sofia Valecillos completed their Licenciatura en Relaciones Industriales degree from Universidad de Carabobo from 2014 to 2020. In 2018 to 2019, they pursued a Diplomatura in Diplomado Internacional Superior Gestión Integral de los Recursos Humanos at Instituto Internacional de Estudios Globales para el Desarrollo Humano. Additionally, they obtained a Diplomatura in Enseñanza de inglés como lengua extranjera from Fundacion Universidad de Carabobo from 2016 to 2017.
In terms of additional certifications, Sofia received the following:
- Situational Leadership: Building Leaders from The Center for Leadership Studies in April 2023.
- Foundations Certification from T2D3 in June 2022.
- Client Management from HubSpot Academy in June 2021.
- Inbound Marketing from HubSpot Academy in August 2021.
- Inbound Certified from HubSpot Academy in October 2020.
- Sales Enablement Certified from HubSpot Academy in October 2020.
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