Mitch Urbytes

Mitch Urbytes, MBA EE, is a seasoned professional with extensive experience in brand management and marketing across various industries. Currently serving as a Founding Partner and Franchise Owner at Costa Oil - 10 Minute Oil Change since December 2021, Mitch prioritizes excellent customer experience in operations. From 2008 to 2022, Mitch held senior roles at Amway, including Senior Brand Manager and Director of Home Brands, overseeing durable and home care product lines. Prior experience includes Senior Brand Manager at Tennant Company and Senior Product Manager at Pentair, along with earlier roles at Whirlpool Corporation as Brand Manager in the KitchenAid Division. Mitch holds an MBA with a focus on Marketing and International Business from the University of North Carolina at Chapel Hill and a BSEE in Electrical Engineering and Business from GMI Engineering & Management Institute.