Create Better Group are proud to be developing, sourcing and producing some of the world’s most innovative and iconic cake products and brands to help the world create better.

With a commercial head office and distribution centre based in Nottingham, UK, we are the Uk's leading Cake Decorating business and home to iconic, trusted brands, including Couture Sugarpaste, Eleganza Modelling paste, Spectrum Flow, The Sugar Paste, Make a Wish, Simply Making, Eezee Dowels, Cake Lace, Drageekiss, Ingenious Edibles, Choctastique, and Baking Brothers, as well as retail platforms The Cake Decorating Co. and Cake Stuff, and wholesale website, Cake Craft Group. 

Create Better Group is part of the NewCakes BV family, a portfolio brand of Oetker Group and home of Cake Supplies.NL, Fun Cakes, and De Leukste Taarten Shop.

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Create Better Group

Graham Linney

Angelica Ramos

Lynsey MacDonald

Victoria Shipp

Michael Fowler

Dan Harrison

Peter Kitchener

Create Better Group

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