VP Marketing

As VP of Marketing, you will play a pivotal role in shaping and executing the company's marketing strategy. You will drive customer acquisition, retention, and revenue growth through innovative marketing initiatives and a deep understanding of our target audience. This is a broad role, with 360 ownership of all things marketing. In this position, you will be a key member of Creative Fabrica’s senior management. 

The initial focus will be on Demand Generation through the hiring and structuration of a high-performing, ROI-driven team to manage our core acquisition channels. The VP will also be instrumental in building the long-term strategy for Creative Fabrica, including branding & communication strategy. 

A strategic thinker with a bias for action, you know how to balance long-term thinking with rolling up your sleeves and making things happen. You believe in marketing strategies that can be measured. 

Responsibilities:

• Recruit and lead a high-performing team, fostering a culture of excellence and results-orientation. 
• Define target customer segments and create marketing strategies to reach them.
• Lead efforts to acquire new subscribers through various marketing channels, including paid marketing, social media, content marketing, email marketing, and more.
• Establish key performance indicators, and regularly measure and analyze marketing performance. 
• Orchestrate the launch of Creative Fabrica’s new products. 
• Work closely with the executive team to develop the long-term branding and communication strategy for Creative Fabrica.

Your Profile:

• 7+ years experience: A solid track record in operational marketing across various positions, including 5+ years managing teams. 
• Experience with B2C subscription business: Having successfully driven customer acquisition and retention in a B2C subscription-based business.
• Budget Management: Experience in owning and allocating marketing budgets efficiently, optimizing ROI on marketing spend.
• Digital Marketing: In-and-out knowledge combined with first-hand experience in operating digital marketing channels (such as SEO, SEA, Affiliates, referrals, and e-mail). 
• Marketing Analytics: Strong understanding of data analytics, attribution, and channel measurement. 
• Tools: Proficiency with Google Analytics, Amplitude, and marketing automation platforms.
• Content Marketing: At least one solid experience in Content Marketing.

You have:

• Leadership skills: The ability to attract and retain top talents, and the ability to lead by example. 
• Strategic thinking: You think long-term in everything you do.
• Excellent communication skills: You are an expert in influencing across the board, from teams to senior leadership. 
• Adaptability: You can adapt to a change in priorities and enjoy experimentation. You are flexible.  
• Positive Attitude: Maintaining a positive and enthusiastic attitude, contributing to the overall team morale.

Nice to have: 

• Industry Experience: While not necessary, having some background or experience in Crafting or a related field could be beneficial.
• Product Marketing: Some product marketing background and understanding would be a plus.
• Branding: Understanding branding strategies is a plus.