Sherry Serio

Sherry Serio has extensive experience in the hospitality industry, with a focus on sales and marketing roles. Sherry is currently the Senior Vice President of Sales & Marketing, Lifestyle and Independent Hotels at Crescent Hotels & Resorts since 2022. Prior to this, they held the position of Senior Vice President, Sales & Marketing, Lodging at CSM Corporation from March 2022 to September 2022.

From 2019 to 2021, Serio was the Senior Vice President of Sales Marketing at Aimbridge Hospitality, where they provided topline sales support to a diverse portfolio of branded and independent hotels and resorts. Sherry also oversaw sales, marketing, revenue management, banquet, and catering functions and led hotel transitions within the organization.

Before Aimbridge Hospitality, Serio worked at Interstate Hotels & Resorts from 2013 to 2019, initially as the Vice President of Sales and Marketing and later as the Senior Vice President of Sales and Marketing. Sherry was responsible for overseeing a portfolio of hotels including Marriott, Hyatt, Hilton, and independent brands and resorts.

Serio's earlier experience includes roles as the Director of Sales and Marketing at W Fort Lauderdale, Trump International Hotel & Tower Fort Lauderdale, Nikki Beach Hotels & Resorts, Starwood Hotels & Resorts - The Resort at Singer Island, and The Atlantic Hotel & Spa. Sherry'stenure at Starwood Hotels & Resorts spanned from 1998 to 2004.

Throughout their career, Serio has demonstrated strong leadership skills and a focus on driving sales, revenue, and profitability within the hospitality industry.

Sherry Serio began their education in 1988 at the University of Maryland Baltimore County, where they studied Medical Technology. Sherry completed their studies in 1989. In 1990, they attended Kaplan College, focusing on Hospitality, until 1991. No degrees were mentioned for either of these educational experiences.