Lara Espiga Ruiz

Lara Espiga Ruiz has a diverse work experience spanning various roles and industries. Lara is currently serving as the Head of Growth at CrowdFarming since 2022. Prior to this, Lara held prominent positions at Food Delivery Brands, where they were the Head of Ecommerce & Digital Marketing Iberia from 2018 to 2022, and Head of CRO & Digital Growth Iberia & LATAM from 2018 to 2021. Before that, they worked at Securitas Direct by Verisure as the CRO & Digital Analytics Manager for Iberia & LATAM from 2015 to 2018, and as a Paid Media Manager from 2012 to 2014. Additionally, they worked as a CRM Manager at Securitas Direct by Verisure in 2011. Earlier in their career, Lara gained experience as a Product Manager Iberia at Rentokil Initial from 2009 to 2010, and as a Marketing Consultant at Quality business Roma from 2008 to 2009. Lara also worked in Events Management at Vodafone in 2008 and as an Online and Direct Marketing Assistant at Wunderman from 2007 to 2008.

Lara Espiga Ruiz has a diverse education history. Lara obtained a Web Analytics Master Certification from Market Motive in San Francisco in 2014-2015, and a Master in Marketing Management from ESERP Business & Law School in 2009-2010. Lara also holds a Licenciatura en Publicidad y Relaciones Públicas degree from Universidad Complutense de Madrid (2003-2008) and a Licenciatura em Comunicação Social degree from Universidade Católica Portuguesa (2006-2007). Additionally, Lara has multiple certifications, including the Google UX Design Certificate from Coursera in February 2022, and various practitioner certifications in content marketing, display advertising, PPC, SEO, and conversion optimization obtained between 2014 and 2015 from Market Motive.